When I started shooting digital photography I heard the term “Straight out of camera”. I didn't really know what it meant. Then a friend of mine sat me down and showed me the difference between RAW and JPG, they explained what out of camera meant. I found with using a DSLR like Nikon or Canon the out of camera jpg’s appeared to be flat, not just the monochrome photos but also the colour ones.
I spent the first 2 years shooting digital learning how to use photoshop and lightroom to bring back life into the photos. I then switched to the Fujifilm X100 and I found the monochrome JPGs needed no work in lightroom, the photos appeared vibrant! There was nothing flat about them. I've now been shooting with the Fuji X series cameras for 3 years and there are many things I love about fuji:
The weight.
Easy to use.
Great autofocus.
How ever winning formula for me is the out of camera JPG’s, I would never think of using film simulation from any other camera apart from Fuji. I find myself using 2 of the film simulation’s more and more. The acros with a red filter and classic chrome. I love the look and feel of these simulation’s. Classic chrome adds a wonderful warmth to any photo and arcos is so close to the look of the real 35mm acros film you have to see it to believe it. Fujifilm has changed the way I shoot and edit and I cannot recommend using Fujifilm enough.
The photos below are straight out of camera using both Classic chrome and Arcos R:
